![]() ![]() “I’ve been obsessed with her since I was a little girl,” Ryder told USA Today. The inclusion of Running Up That Hill (A Deal with God) in the new season of Stranger Things is in part thanks to star Winona Ryder, who has been pushing the showrunners to include Bush's music on the show. The new season follows Will (Noah Schnapp), Eleven (Millie Bobby Brown) and Jonathan (Charlie Heaton) as they adjust to their new life in a sunny California suburb as the rest of the Hawkins gang deal with a new, Freddy Kruger-style villain from the Upside Down. ![]() The following fifth season will be the last, according to co-creator Matt Duffer. The new season has been split into two parts: the first seven episodes were made available on 27 May, with the final two set to be released on Netflix on 1 July. Stranger Things season 4 is set during Spring Break 1986 and will consist of nine episodes. Meanwhile, Stranger Things season 4 soundtrack, on which the song appears, is also climbing up the iTunes album charts, currently sitting at No. 1 on the Irish iTunes singles chart, just behind Harry Styles' As It Was, while it has also climbed to No. Irish Stranger Things fans have also been listening to the track on repeat following its appearance in the new season of Stranger Things. 1 on the iTunes singles chart in the US and has reached No. What the opportunity does provide for, however, is for Bush and her label to take advantage of the newfound fame and potentially rerelease an album, for example, or negotiate for her songs to be used in other projects or, even, a special of some kind of really capitalize on the massive surge in demand.įor all the beauty that “Running Up That Hill” added to the fourth season of Stranger Things, the show’s fame has also done something beautiful in return for Bush.The song never made it to number one in the charts when it was originally released back in 1985 but it is currently sitting at No. Bush’s demand will likely drop off faster than Stranger Things. ![]() Naturally, however, what goes up must come down. There are testimonies from fans of various TV shows and movies about finding their new favorite track via a TV show (for example, we vividly remember hearing Death Cab for Cutie for the first time on The O.C), and how Stranger Things led them to listen to other favorite songs that appeared in a piece of visual entertainment. In fact, Bush’s “Running Up That Hill” has kickstarted conversations on sites like Twitter, Reddit, Tumblr and others about the best uses of a song on a TV series. This signifies that as people finish Stranger Things, or finally jump on board to watch the season after so many TikToks and memes, a small bump in demand resurgence also occurs for Bush. What’s most interesting is that demand peaks for Stranger Things perfectly match the demand peaks for Bush. When comparing demand for Bush to Olivia Rodrigo, who recently won an MTV Movie Award for her Drivers License documentary on Disney+ and who also had songs go viral on TikTok, Bush is actually outperforming demand for Rodrigo as of last Wednesday.ĭemand for Bush is also entirely in line with demand for the fourth season of Stranger Things, which saw exponential growth over the last few weeks. ![]() It’s an impressive feat, and just goes to show how vital TV series and TikTok play in brand longevity and fan awareness for singers in a highly competitive age. Since then, she’s hovered around 60 times the average demand, still in the “exceptional” position. After the series premiered, however, Bush jumped to nearly 70 times the average demand of all other talent in the U.S., putting her in the “exceptional” category, which only 0.2% of talent reaches. That’s still notable, putting Bush in the “good” category, which 6.7% of all talent reach. Demand for Bush was hovering at less than 20 times the average demand of all other talents in the United States before Stranger Things returned. It also doesn’t show any sign of slowing down. The 1985 song, which is featured in the fourth episode of the season, has surged to the top of Spotify’s charts since the season was released, has gone viral on TikTok and is making an entirely new generation of music lovers fall in love with British singer-songwriter Kate Bush. If you have listened to nothing but “Running Up That Hill” since the fourth season of Netflix’s Stranger Things debuted, you’re just like tens of millions of other people. ![]()
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